What is Reputation Management in the Social Sphere?

Reputation management is a fairly complicated task, yet is really of the utmost importance. Posts on blogs are coming online at a very rapid pace and consumers, customers; competitors are speaking their minds very freely. Blogs, forums, social media networking sites are generating buzz, positive and negative. These users may already be talking about your products and services, making good or bad claims. Left unchecked these statements can make or break your company. Part of Social Media Marketing is Reputation Management.

With a solid reputation management plan in place you can very effectively nudge the conversations in a positive way. Think of Reputation Management as a Interactive add-on to your existing PR strategy.  The step of any good reputation management campaign consists of the following:  

1. Researching where an what is currently being said about your company, your CEO, CTO and support or sales staff. Also discovering how you main competitors are being talked about isvery helpful.  

2. Create a strategy based upon your findings to create or enhance reputation through social networks and communication channels. Craft your online messaging and stick with it.  

3. Have a third party interact on a regular basis with your target social networks and anywhere your customers hang out online.  

4. Getting reviews, interviews, promote good will and cooperation  

5. Have a great Link Baiting campaign that ties into building Buzz, the stronger your reputation the more effective all you marketing and social marketing will be.  

6. Document all you actions and consistently follow up on them.

I would love to hear input from other professionals

Ben – aka SocialDude  

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