I was talking to a friend of mine today, William Toll of Navisite,  and we were discussing how some journalists can leverage the content of Twitter. In this particular story William was at Massachusetts Innovation Night, minding his own business and Twittering about the event. The editor at Boston 24 zeroed in on William’s...
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I was talking to a client today, they were developing a few press releases to push out to the wires. It was a last minute thing, but that is to be expected sometimes. The funny part was that the client asked us to SEO the press releases and when asked what Keywords to use,...
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One of the first steps I always look at when working with a new client is where is the low hanging fruit. One of the most overlooked things I have seen over the years is the lack of attention paid to the links that you already have coming in to your website. Theres GOLD...
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As a business owner, you should always be marketing. PLAIN & SIMPLE. One area that should never be overlooked when promoting your brand, is your phone system. You should use your telephone system as a means to attract more customers, inform users about a new update or service, as well as improve your relationship...
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How do I get started?” or “Is there a making money online for dummies book?” To answer that question honestly, I have to say there are some great info products out there. But guess what? Most of it costs thousands of dollars and for someone that is just wanting to see if Internet marketing...
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I had a fairly simple issue to deal with. I wanted to change out my permalink structure from a legacy structure “/%category%/%postname%/”  to /%postname%-%post_id%.html. After looking at a few options available, and testing some out I found Dean Lees Permalink Migration plugin. The tool worked flawlessly. There are , of course, other options out there....
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