When you are in real estate business, you sometimes have to get creative in order to attract people
to your business. You need new customers to buy your houses, and you need more people to list
with you. Getting involved in social networking can be a great way to accomplish both tasks.
However, most of the major social networks have been done already, and many Realtors are
looking for ways to expand even further. If you find yourself in this situation, it may be time to get
on Google+. Should you get started with Google+ for your business?
Google+ is Going to Be Big
As everyone knows, Google is a major player in the online marketing world. They control the
biggest flow of Internet traffic in the world, and they are behind Google+. According to their
statements, they are making Google+ a top priority and integrating it into almost everything that
they do. Google+ will play a role in YouTube videos, search results, maps, ads, content, and a lot
of other stuff. If the biggest Internet company in the world is putting such an emphasis on Google+,
don’t you think you should also?
Affecting Search Results
Google+ is already starting to affect search results on Google. When people are logged into Google
and they have a Google+ account, their search results could be different from someone who is just
using Google search. For example, if you search for “real estate,” people who you are in contact
with on Google+ will probably show up in front of some of the biggest websites in the world on
your results. If any of them have mentioned real estate in a post, this will be featured in your results.
Because of this, it is important to make sure that you are friends with as many people as possible on
Google+, as it will give you a chance to start showing up in their searches.
The +1 button from Google is another factor that has to be taken into consideration when it comes
to promoting a website. The +1 button is similar to the “Like” button from Facebook. When
someone likes the content on a website, he can click on the +1 button to recommend it to friends.
If someone has hit the +1 button on your site, and that person has a Google+ account, this can help
your site’s traffic. When one of those friends does a search for something that is related to your
website, he will see that his friend has hit the +1 button on your site. This will put your site way up
in the rankings thanks to the actions of your visitor. It has the potential to completely change the
way that people find your site.
When people see that one of their friends recommended an article, they will be much more likely to
click on it. This is like getting a recommendation from a personal friend, instead of just seeing some
random website in a list of results.
In addition to boosting your own search engine rankings, you should also get involved with
Google+ for the networking. With this social network, you can meet a lot of new people, and
interact with individuals who may not be on the other social networks. There are hundreds of
millions of Google+ users, and that number is only going to continue growing everyday. If you
want to increase your chances of meeting new people for your business, it only makes sense to sign
up for a Google+ account and get started using it on a regular basis for promotion.
Ben Sawyer is Social Media Consultant for more than half of a decade. He helped a lot of companies to improve their rankings and establish their online presence, thus gain more visitors and potential clients to their websites. Currently he is working for http://www.arvernebythesea.com , reputed real estate NYC company , as their Social Media Strategist. In this article, Ben shared with us some of his most important tips for building a successful Google+ marketing campaign.