Customer Expectations on Keywords to Use

I was talking to a client today, they were developing a few press releases to push out to the wires. It was a last minute thing, but that is to be expected sometimes.

The funny part was that the client asked us to SEO the press releases and when asked what Keywords to use, they said, oh just ask the Dude he will know.

Now one note, this is a new project that we had not talked about previously.

So I told them how I will come up with the keywords to use:

“I have this special SEO Hat that I have on all day, it pipes in keyword usage from wordtracker, google trends and many other tools and automatically lets me know what keywords to use”

I should probably do up a guide on how to mine the best keywords.

Test

We recently had the opportunity to speak with Nick Baicoinau, the CEO of Mean Freepath about their upcoming iPhone title Turf Wars.

TheGameReviews: Nick, tell me a little bit about your history. How’d you get involved, what did you do before your started working with the IPhone?

Nick Baicoinau: I spent most of my career working as a web engineer,, primarily with social applications, social music. My most recent project was Playlist, where I was the lead engineer responsible for site availability. I built our Facebook and Myspace app, both of which were really popular. So I have some background already from working in the social networking scene and social music scene.

The way I got involved with IPhone was that I got an IPhone early this year, my girlfriend got one through a deal with her school, so I was playing around with it for a bit. I liked the idea, I downloaded the dev software , was playing around with some little app ideas, and then I did a couple with GPS, like finding weather in a certain location or finding your location, what’s nearby, and basically one of the problems was there was no map component at the time. This was before OS 3.0, and when they announced that it was like, “Wow, this really fits everything together, I can really build something with location” – because with a lot games, not just games, but with apps in general, outside of navigation, did not really use the GPS feature of the IPhone. All you really had was Google Maps and a couple Nav apps and that was the end of it so I was kind of excited thinking, “How can I make something fun out of the GPS?” People obviously have a very strong affection for where they live, a lot of people represent where they live whether it’s their area code, their zip code, or whatever. So I thought what if I was to take that natural tendency of people and turn it into a game where they could claim parts of the city, this is my favorite bar, this is my house, this is where I get coffee every morning and how we can turn that into a game that people would actually enjoy and want to download. That’s my long winded explanation of how I got here.

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