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Posted February 14th, 2007 in Blogging

An article on website host directory keyed me into this “little” happening

“According to GreenZap Vice President Linda Murphy, attempts made by GreenZap to communicate with the bloggers were met with malicious attacks. GreenZap’s counsel sent several letters to Liquid Web, Inc. requesting it voluntarily shut down one of its hosted websites due to its harmful and libelous content, but to no avail. The registered owners of the website, Vodien, Inc., have a Singapore address and have ignored GreenZap in spite of the company’s attempts. In addition to the hosting company, GreenZap has been able to identify several individual bloggers responsible for many of the postings and intends to add them to the action.”

Basically, they are trying to hold the hosting company liable ,the website that has the blog and the bloggers.

Now on the other hand In October 2006, a Florida jury awarded one Sue Scheff $11.3 million in an Internet defamation lawsuit. The article revealed that Scheff filed a lawsuit after a blogger called her a “crook,” “con artist” and a “fraud” on an Internet message board.

So what do you think? Should a company be able to demand the removal of a website from a host? And if the host does not comply are they liable?

With suing a blogger for sharing their thoughts that could really get out of hand.. Should you be afraid that if you publish your thoughts on a product or service that you can be sued?

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    Posted January 25th, 2007 in Social Media Marketing and Blogging

    I call the act of a company that hires a person or a company to blog on their behalf “Shadow Blogging”. A part of reputation management is damage control for sure, answering posts in a positive way or even posting to educate people about a new service. Where do we draw the line in ethics? That is a question that will need to be answered. 

    There has always been a controversy about the separation of content and advertising, yet in online advertising “advertorials” are very acceptable. Pay Per Post, which was a great way of building reputation, recently required their affiliate bloggers to adhere to a disclosure policy. And then there was the WalMart blog scandal.The question of ethics really comes in when you are posting positive comments about a company’s service in forums and blogs. With reputation management you look for positive comments, negative comments and no comments and then post accordingly.

    But, if you believe that the service provided by your customer is great, and then is it really unethical to let people know about it and get paid to do so?

    I would love to hear from other people that deal in Social Media? Comment away! 

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      Posted December 20th, 2006 in Blogging

      Pay Per Post has changes their Terms to now require bloggers that are posting for profit to make it known that they are being paid to blog.

      From a company press release:
      The company provides bloggers with tools to empower disclosure and has popularized the concept of adopting a Disclosure Policy for all bloggers through DisclosurePolicy.org. Consistent with WOM industry guidelines, PayPerPost also prohibits marketers who use the PayPerPost marketplace from requesting no disclosure.

       As part of this release Pay Per Post is also calling out to Affiliate marketers to ask their affiliate to particpate in using full disclosure.

      Quite a few people in the blogosphere are anti Pay Per Post types of services, feel free to comment on this :)

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