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Social Media Marketing Dude
If it is Social, Media or Marketing the Dude has it.Can or should a blogger be sued?
Posted February 14th, 2007 in BloggingAn article on website host directory keyed me into this “little” happening
“According to GreenZap Vice President Linda Murphy, attempts made by GreenZap to communicate with the bloggers were met with malicious attacks. GreenZap’s counsel sent several letters to Liquid Web, Inc. requesting it voluntarily shut down one of its hosted websites due to its harmful and libelous content, but to no avail. The registered owners of the website, Vodien, Inc., have a Singapore address and have ignored GreenZap in spite of the company’s attempts. In addition to the hosting company, GreenZap has been able to identify several individual bloggers responsible for many of the postings and intends to add them to the action.”
Basically, they are trying to hold the hosting company liable ,the website that has the blog and the bloggers.
Now on the other hand In October 2006, a Florida jury awarded one Sue Scheff $11.3 million in an Internet defamation lawsuit. The article revealed that Scheff filed a lawsuit after a blogger called her a “crook,” “con artist” and a “fraud” on an Internet message board.
So what do you think? Should a company be able to demand the removal of a website from a host? And if the host does not comply are they liable?
With suing a blogger for sharing their thoughts that could really get out of hand.. Should you be afraid that if you publish your thoughts on a product or service that you can be sued?
“Shadow Blogging” is it Ethical in Reputation Management?
Posted January 25th, 2007 in Social Media Marketing and BloggingI call the act of a company that hires a person or a company to blog on their behalf “Shadow Blogging”. A part of reputation management is damage control for sure, answering posts in a positive way or even posting to educate people about a new service. Where do we draw the line in ethics? That is a question that will need to be answered.
There has always been a controversy about the separation of content and advertising, yet in online advertising “advertorials” are very acceptable. Pay Per Post, which was a great way of building reputation, recently required their affiliate bloggers to adhere to a disclosure policy. And then there was the WalMart blog scandal.The question of ethics really comes in when you are posting positive comments about a company’s service in forums and blogs. With reputation management you look for positive comments, negative comments and no comments and then post accordingly.
But, if you believe that the service provided by your customer is great, and then is it really unethical to let people know about it and get paid to do so?
I would love to hear from other people that deal in Social Media? Comment away!
Study on Mining Data from Social Networks like MySpace and MyBlogLog
Posted January 11th, 2007 in Social Media Marketing, Social Networks and MySpaceA study conducted by Wharton uncovers the behavior of “network neighbors” within existing customer bases. Mining data from “social networks” — who talks to whom or who emails whom — could allow companies to pinpoint likely customers who otherwise would be overlooked.
Hill, Foster Provost of NYU’s Stern School and Chris Volinsky of AT&T Labs Research detail their findings in a paper titled, “Network-Based Marketing: Identifying Likely Adopters via Consumer Networks,” published in May 2006 in the Journal of Statistical Science. “One of the main concerns for any firm is when, how and to whom they should market their products,” the authors write. “We provide strong evidence that whether and how well a consumer is linked to existing customers is a powerful characteristic on which to base direct marketing decisions.
Our results indicate that a firm can benefit from the use of social networks to predict the likelihood of purchasing.” While the paper is more targeted at how academic departments can take advantage of social media marketing, the study does prove quite a few things that businesses can use for a proof of concept when pitching Social Media Marketing to their companies.
Read the Full Story at Wharton
The full paper, “Network-Based Marketing: Identifying Likely Adopters via Consumer Networks“
What is Reputation Management in the Social Sphere?
Posted December 21st, 2006 in Reputation ManagementReputation management is a fairly complicated task, yet is really of the utmost importance. Posts on blogs are coming online at a very rapid pace and consumers, customers; competitors are speaking their minds very freely. Blogs, forums, social media networking sites are generating buzz, positive and negative. These users may already be talking about your products and services, making good or bad claims. Left unchecked these statements can make or break your company. Part of Social Media Marketing is Reputation Management.
With a solid reputation management plan in place you can very effectively nudge the conversations in a positive way. Think of Reputation Management as a Interactive add-on to your existing PR strategy. The step of any good reputation management campaign consists of the following:
- Researching where an what is currently being said about your company, your CEO, CTO and support or sales staff. Also discovering how you main competitors are being talked about isvery helpful.
- Create a strategy based upon your findings to create or enhance reputation through social networks and communication channels. Craft your online messaging and stick with it.
- Have a third party interact on a regular basis with your target social networks and anywhere your customers hang out online.
- Getting reviews, interviews, promote good will and cooperation
- Have a great Link Baiting campaign that ties into building Buzz, the stronger your reputation the more effective all you marketing and social marketing will be.
- Document all you actions and consistently follow up on them.
I would love to hear input from other professionals 
Ben - aka SocialDude
PayPerPost Requires Disclosure Now
Posted December 20th, 2006 in BloggingPay Per Post has changes their Terms to now require bloggers that are posting for profit to make it known that they are being paid to blog.
From a company press release:
The company provides bloggers with tools to empower disclosure and has popularized the concept of adopting a Disclosure Policy for all bloggers through DisclosurePolicy.org. Consistent with WOM industry guidelines, PayPerPost also prohibits marketers who use the PayPerPost marketplace from requesting no disclosure.
As part of this release Pay Per Post is also calling out to Affiliate marketers to ask their affiliate to particpate in using full disclosure.
Quite a few people in the blogosphere are anti Pay Per Post types of services, feel free to comment on this
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